25 JUN 1950 - Wesean's Norbeau's Waldo, a young bull from the Western Consumers' Guernsey Dairy Herd, has been purchased for $600 by Price's El Paso Dairy and is being held by Stanley Ridge, dairy manager.
June 11, 1974
Price’s Creameries,
one of the oldest businesses located in the Five Points shopping
district, was established in 1906, with the purchase of one crossbred
Jersey-Durham cow by Mrs. Mary S. Price, whose sons delivered milk from
a hand express wagon. By 1918, Price’s Creameries
had grown and operated with two horse-drawn delivery wagons and a Model
T truck. The dairy had also increased in size to 90 milking cows, and a
modern pasteurizing plant was built in 1921 at 620 N. Piedras. Between 1929 and 1934, expansion for Price’s began with the purchase of the former El Paso Dairy at 7345 North Loop. Then in 1929 Price’s
Dairy Company merged with Desert Gold Dairies, Inc., Velvet Ice Cream
Co, and J. R. Butler Ice Cream Company to form Midwest Dairies, Inc.
This corporation later became Price’s Creameries and subsequently a subsidiary of Creameries of America, Inc. NEW PLANT – Shortly after the merger, a new plant for the creameries was built at 600 N. Piedras in the Five Points shopping area. All El Paso creameries operations, which were previously house in three plants, were now housed in one building. When the creameries
were completed in August 1933, several of the original tenants in the
Five Points area had provided some professional service in the building
of the new facility. Reynolds Electric Company installed all of the
electrical fixtures in the building and El Paso Building Materials
Company, Inc., supplied all of the brick, mortar, rolling steel doors,
over head steel doors, cement, and cement coloring used in construction
of the plant. Price’s Creameries
boasted the newest, most modern milk processing plant in the Southwest.
An “amazing” stainless steel raw milk container and a new, completely
automated milk bottle washing machine “almost as big as a printing
press,” were among the “new” equipment installed at the creameries. SERVED PUBLIC – Between 1933 to 1969, Price’s was unique in offering over-the-counter sales to the public at the Creameries. Here ice cream, milk and other dairy products could be bought at the creameries as well as from grocery stores. Another service exclusive at the creameries
for many years was a “hostess” service for planning menus, providing
recipes and serving meals was available for the asking to organizations
and housewives. In 1953 the creameries experienced another change. Price’s Creameries merged with Beatrice Foods Co. of Chicago. Then in 1969, under court order, Beatrice Foods sold their interest in Price’s Creameries to Coldwrap Foods, a subsidiary of Sea Containers, Inc. In 1971, the Price family purchased full ownership and control from Coldwrap with Robert B. Price, Jr. as president of Price’s Producers, Inc. and Don Anderson vice president and general manager for the Creameries. For 41 years, Price’s
has remained in the Five Points area and the year 1973 again brought
changes in the plant. The holding milk cooler was expanded and
modernized. Prior to November, the cooler’s capacity was only 17,250
gallons of milk. When the new cooler was completed in April of this
year the unit tripled the milk storage capacity by an additional 30,000
gallons, and a new conveyor loading system was installed. The
processing of milk was modernized with the installation of a new mill
separator machine in the filling room. The milk separator skims the
cream form the raw milk which is then standardized to the proper fat
levels requirements for each type of milk processed at the creameries.
Approximately 20,000 pounds of milk are processed in one hour, a little
over tow and one half times the amount previously separated. A
new “shrink wrap” machine to facilitate the handling and packaging of
ice cream and ice cream novelties has also been installed. The new
process wraps six half-gallon cartons of ice cream or 12 boxes of
six-pack ice cream novelties in a clear polyethylene film. In order to insure Price’s
customers of a continuous operation of milk processing, an underground
diesel fuel tank was recently installed. Due to the shortage of natural
gas last winter, an alternate method for operating the creameries boilers used at the creameries have an additional burner that can be operated with diesel fuel. Price’s
products once found exclusively in El Paso, are available from El Paso
to the Midland area of West Texas, throughout New Mexico, Las Vegas,
Nevada and California.
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Posted by: Retro Jordans | June 23, 2010 at 02:25 AM