Bakery Changes Bread name From ‘Purity’ To ‘Rainbo’

August 1, 1951

After some 44 years, Purity Bread is no longer in the picture. The same plant from which that brand came is now turning out Rainbo Bread, which made its official debut Monday in plastic wrappers, with red, yellow and blue slashes at each end.

Preceding the introduction of the new product, so far as El Paso is concerned, there was a parade of 23 cream colored trucks, with the Rainbo loaf bread decal on each side. The trucks deliver the bread in the city.

The Purity Baking Co., one of El Paso’s pioneer institutions, passed out last April 9 when the controlling interest was sold by the Rev. B.M.G. Williams to the Campbell-Taggert Associated Bakeries, Inc., of Dallas, which, with the local bakery, has interest in 50 bakeries throughout the South and Middle west. Each is a separate and individual corporation.

The local bakery is the Rainbo Baking Co. of El Paso. Claude R. Williamson, who has been with the Campbell-Taggert company for 16 years, is president. He, Mrs. Williamson and their daughter, Beverly Jo, who will be 2 years old Wednesday, moved here from san Antonio, Texas.

The name “Rainbo” is not exclusive for El Paso. It is used by bakeries, in which the C-T company holds interest, in five other places, Tucson and Phoenix, Ariz.; Albuquerque, N.M.; Waco and Harlingen, Texas. Bakeries in 44 other sections have different names

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