Oscar really is a good boy, just like his mother Roberta has been saying for years on Hyundai car ads.
Again the Sun Bowl has been saved by locals. Oscar Leeser, president of Hyundai El Paso, convinced national headquarters to sponsor the annual Sun Bowl Football Game the next four years — the Hyundai Sun Bowl.
Jerry Rubin, CEO of El Paso-based Helen of Troy, sponsored the last six, for about $1 million a year. They were the Vitalis and then Brut Sun Bowls.
Two sponsors before that were via locals at local branches of national bank chains, Norwest and then Wells Fargo.
It all started when the Sun Bowl was the first to have (needed for survival) a corporate sponsor. That was pulled off by local insurance guy Ted Houghton Jr., who convinced Boston-based John Hancock to lend its name, and money, to the Sun Bowl back in 1987.
The four-year deals coincides with the new deal the Sunnies cut with the Pacific-10 and the ACC through 2013. Basically, the Hyundai Sun Bowl will get either the third or fourth best team from those conferences. Kickoff remains at 12:30 p.m. on New Year's Eve, this year a Friday.
El Paso really does have good people who show up when the community needs support.
Here are the Sun Bowl corporate sponsors:
John Hancock Financial Serives, 1987-93
No sponsor 1994-95
Norwest Banks 1996-98
Wells Fargo 1999-2002
Helen of Troy 2003-2009
Oscar's a Good Boy Hyundai 2010-13