Oscar really is a good boy, just like his mother Roberta has been saying for years on Hyundai car ads.
Again the Sun Bowl has been saved by locals. Oscar Leeser, president of Hyundai El Paso, convinced national headquarters to sponsor the annual Sun Bowl Football Game the next four years — the Hyundai Sun Bowl.
Jerry Rubin, CEO of El Paso-based Helen of Troy, sponsored the last six, for about $1 million a year. They were the Vitalis and then Brut Sun Bowls.
Two sponsors before that were via locals at local branches of national bank chains, Norwest and then Wells Fargo.
It all started when the Sun Bowl was the first to have (needed for survival) a corporate sponsor. That was pulled off by local insurance guy Ted Houghton Jr., who convinced Boston-based John Hancock to lend its name, and money, to the Sun Bowl back in 1987.
The four-year deals coincides with the new deal the Sunnies cut with the Pacific-10 and the ACC through 2013. Basically, the Hyundai Sun Bowl will get either the third or fourth best team from those conferences. Kickoff remains at 12:30 p.m. on New Year's Eve, this year a Friday.
El Paso really does have good people who show up when the community needs support.
Here are the Sun Bowl corporate sponsors:
John Hancock Financial Serives, 1987-93
No sponsor 1994-95
Norwest Banks 1996-98
Wells Fargo 1999-2002
Helen of Troy 2003-2009
Oscar's a Good Boy Hyundai 2010-13
It's great to have a sponsor in these tough economic times.
Posted by: Baskerville | June 24, 2010 at 04:24 PM
What does the Sun Bowl or it's sponsors have to do with utepia or UTEP athletics?
Once again, a worthless waste of time. Thanks Joe!
Posted by: Jennifer | June 24, 2010 at 05:27 PM
Jennifer, this relates to UTEP because UTEP owns the Sun Bowl and receives national attention because of the game.
It isn't that hard of a deduction to make.
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The time you spend at the office may be the most stressful part of your day, but it doesn't have to be. You have a greater ability to shape your office environment than you may realize.
Posted by: coach sale | June 24, 2010 at 08:44 PM
Maybe Hyundai would sponsor UTEP into a BCS conference like FEDEX is reportedly pitching on behalf of Memphis State University.
I am just kidding about Hyundai & UTEP!!
However I believe FEDEX is trying to buy a spot for Memphis or bribe a conference to admit Memphis.
Posted by: John C | June 24, 2010 at 08:57 PM
Are you an idiot Jennifer?
Posted by: Stahala | June 25, 2010 at 04:19 PM
I lost the article! Your own personal opinion about the topic! I like your thinking! You have no interest in sharing with me your ideas?
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Posted by: fire alarm systems | April 19, 2011 at 10:32 AM
The Sun Bowl is an annual U.S. college football bowl game that is usually played at the end of December in El Paso, Texas. The Sun Bowl, along with the Sugar Bowl and the Orange Bowl are the second-oldest bowl games in the country, behind the Rose Bowl.
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