But it's answer to appeasing "March Madness" in America's college basketball fandom is totally wrong. Now they will award teams for losing.
It's to be announced this summer that the 32 first-round NCAA Tournament losers and the 16 first-round NIT losers will be seeded into a 48-team event they're calling the NCAA Second Chance Tournament.
Why do this? Money.
Recall that a few years ago the NCAA rejected a $2.5 billion offer from Switzerland-based Global Concepts to run a 16-team football national championship.
Well, they're back, this time Global CFO Loof Lirpa has offered $200 million a year if it can be sole sponsor of the Second Chance Tournament, where games will be shown on various sports networks, including the new College Basketball Channel.
I say the NCAA should have told Loof Lirpa and Global to stick their money into getting Switzerland and some other countries decent national basketball teams. Or host a new ski-jumping event.
Adding more and more games at the end of the U.S. college basketball season simply dilutes the sport.
This is not the first time Loof Lirpa has emerged on this day of the year. Like the groundhog on Feb. 2, Loof Lirpa seems to poke into sports business every April 1.