Will Smith and his son Jaden Smith are, indeed, at Spaceport America near Truth or Consequences today.
They are there promoting "After Earth," their summer sci-fi movie, for national TV journalists.
It's part of a new business arrangement between Virgin Produced, the film and television arm of Richard Branson's Virgin Group, which will provide commercial space travel from Spaceport through his Virgin Galactic, and Smith's Overbrook Entertainment, which produced "After Earth."
Basically, Virgin Produced will help promote the movie release in exchange for the option to "co-produce, co-finance and co-market" a sequel, according to an announcement from Sony's Columbia Pictures.
It's also a great way for Virgin Galactic, Overbrook and the Spaceport to get a lot of press.
The release of the futuristic movie, by the way, has been pushed up to May 31 from the original release date of June 7.