Neon Desert Music Festival organizers will announce the full lineup for this year's third annual event on March 6.
But you won't get it in one big blast.
The announcements will start at 8 a.m. that day, with more acts' names being released every 15 minutes via its Facebook page.
The online event comes almost a month after organizers originally planned to release the lineup. Spokesman Zach Paul, one of the partners in NDMF organizers Splendid Sun Productions, said the holdup was due to efforts to lock in the last couple of bands.
They plan is to release the entire lineup in one day, as opposed to spreading it out, as they've done in the past.
This year's festival will be May 25 in Downtown El Paso. They're promising "more than 25 bands" on four stages.
Typically, the festival books indie rock, Latin rock and electronic artists. Moby, Sparta, the Omar Rodriguez Lopez Group, Kinky and El Paso's Zechs Marquise performed at previous NDMFs.
A launch party is planned for 8 p.m. March 9 at the Lowbrow Palace, where Splendid Sun routinely books bands.
Early bird tickets are still available, but almost sold out, they said. They're $45. VIP tickets are $150. They're available at the NDMF website.
No word on how much regular GA tickets will be this year