Jim Ward, coffee maker?
The At the Drive-In, Sparta and Sleepercar singer-guitarist's investment in the community takes a tasteful step forward with the rocker's first foray into the coffee market.
No one's gonna confuse Jim with Juan Valdez, but they can check out the new Tembloroso House Blend at a launch party at 7 p.m. Nov. 21 at Eloise, the new Euro-style cafe Jim and wife Kristine Ward opened last month at 255 Shadow Mountain.
It's the house blend they've been serving there.
The coffee is described in a press release as "a medium roast with a rich caramel body and notes of floral and spice with a lemon peel brightness," not exactly the kind of description one would associate with Jim's impressive body of music.
It's made from beans grown at a fair trade organic farm in Papa New Guinea and a coffee farm in Guatemala. A bag of beans will sell for $12 a pound.
It was developed by the Tembloroso Creative Lab, Ward's venture with Kristine, graphic designer Armando Alvarez, web developer Brandon Silverstein and Chad Morris, a Las Cruces musician and coffee roaster who owns Picacho Coffee.
Tembloroso also sells some of Ward's music, along with art, posters and other creative endeavors.
The Wards have been putting their money where their mouths are, slowly and steadily investing in the town they love so much. In addition to the Clap of Thunder recording studio, they've partnered in the Hope and Anchor bar, the Tricky Falls nightclub and Bowie Feathers bar, and Eloise.
They also will be opening a new Downtown restaurant on El Paso Street, not far from Tricky, called the Hello Day Cafe.