10/07/1911Slowly but surely El Paso is becoming more brilliant and is adding to its reputation as the best lighted city of Texas. In addition to the street and gooseneck lighting which is paid for by the city and the merchants, the individual sign lighting is rapidly becoming a potent factor in the Illumination of the business district. New advertising signs are constantly being added to the skyline of the night city. He big American National bank sign has been turned on and the entire top of the building is illuminated by the sign and the eagle which surmounts it.
Hotels Have Big Signs
The Sheldon hotel is having illuminated signs paced at the Oregon street, Mills street and Pioneer plaza entrances to the lobby. These will be turned on next week and will add to the already brilliant illumination of the plaza and Oregon street. The St. Regis hotel has one of the most artistic signs in the city. It is the hotel name in script as it appears n the stationary and menus, and is supported by a large battle ax.
El Paso Herald a Pioneer
The El Paso Herald was one of the pioneers in the illuminates gin field. The upright Herald sign, which stands on top of the building and shows from almost every part of the city, is one of the largest in the city. It may be seen from Mexico and East El Paso, and is arranged for an additional sign to show to the northwest. The electric light company was another pioneer firm in the night illumination of the city. The Use Electric Light sign on the Trust building has been shining for the heavens for more than two years now. The entire front of the building is also being decorated with strands of electric lights swung from the cornice. These strands are now being strung from the Stanton and San Antonio street sides of the building, which will be called the electric building in the future.
Fifty-Three Large Signs
Lighting engineer Joseph Neu, of the electric company, has prepared an estimate of the amount of lighting which assists in the night illumination of the city without an added cent of cost to the cit government. There are now 53 large illuminating advertising signs, not counting the new “heart of El Paso” sign which is to be erected on the roof of the Calisher building and which will be outlined in red lamps. These signs represent a total of 7406 four candle power lamps, or 29,624 candle power lights.