September 21. 1947
Formal opening of Del Norte Theater in Logan Heights, second open air drive-in movie place built here by E.L. Pack and C.A. Richter at a cost approximating $150,000, is scheduled for 6:45 p.m. Thursday.
The 15-acre site on the Alamogordo Highway is two blocks beyond William Beaumont General Hospital.
Pack and Richter have invested about $270,000 in drive-in theaters in this area. W.R. Oakes is their city manager.
The first theater, on Chelsea opened June 20, 1946.
A Southwestern touch is the large painting on the upper front part of the theater building. This scene depicts three Indian warriors, mounted on their ponies, watching a wagon train of settlers crawling through the Pass to the North and into El Paso.
Outstanding in the list of new equipment are individual speakers, the volume of which, like a home radio receiver, can be adjusted to suit anybody's preference or hearing.
The speakers hang on a hook on a post, whose height is convenient for the autoist. All he has to do is to reach out of the car window, get the speaker and locate it anywhere he pleases.
The spacious arrangement of the parking grounds, which will accommodate 500 cars, is such that when an autoist wants to leave, all he has to do is to drive straight ahead.
The grounds have been asphalted. Ramps for parked cars also are elevated.
The latest R.C.A. 250-watt system has been installed to assure the best possible results in all broadcasts. C.W. Wolfe, sound engineer of the organization, was sent here to make the installation.
Rows of seats have been put in for those who walk in and a supervised play ground planned.
Pack said the entrance grounds are to be beautified. A park area has been laid out and in this will be planted trees, flowers and shubbery.