After walking around downtown Memphis and saying my goodbyes, I wander back over to the Fed-Ex Forum about two hours before the tip of the women's championship game. There was a woman in her mid-20s with a toddler running around near her and she asked me if there was a game.
I told her not only was there a women's game, they were letting people in for free. After spending a few moments convincing her this was true, she asked her little girl if she wanted to go to a basketball game. This caused the girl to start jumping up and down yelling 'Yes yes yes.'
They should do this for every women's game.