Mike Price began Monday's press conference by thanking the estimated 8,000 UTEP fans who made the trip to Albuquerque Saturday.
He ended it with a plea to everyone else who follows the team.
"Bring all the kids from your neighborhood who are obnoxious so they can yell and scream," Price said.
He normally says things along those lines before a big game, but he said this week's opponent, Rice is, different.
"They make all their offensive calls from the sideline, they yell it out to the players on the field," Price said. "If you want to help UTEP football, come Saturday night and scream and yell when they have the ball. Fans can be a factor, they can help a lot.
"This place can really help against this team. The crowd being aggressive can help us win."
So far this year, they have had a lot to yell about and Saturday's 38-20 rout against New Mexico was no exception. An inconsistent special teams effort that included good returns and superb punting but also allowed two touchdowns and gave away a fumble was more than offset by another good defensive outing and some timely offensive play.
"The offense again put together a drive right before the half," Price said. "Trevor (Vittatoe) is outstanding with that. Guys made clutch catches and we ran it when the defense gives it to us. We were eight-of-14 on third-down conversions and that's really good.
"We were effective in short yardage running plays. ... We worked hard on that and we'll continue to do so. We protected Trevor really well. His uniform was clean. I don't know if we had to take it to the dry cleaners."
Defensively Price lauded the Lobos' 3-of-13 conversion rate on third down and UTEP's tackling.
"We only missed nine tackles the entire game," Price said. "We've had that one other time (against Arkansas-Pine Bluff) and that's almost unheard of. If you're playing well you give up maybe 12 (missed) tackles, 15 tackles per game. We're wrapping up, playing fundamentally sound, we're not out of position.
"We fulfilled our assignments in the triple option and option and we're going to have to do that again against Rice."
Indeed, the Owls present a new challenge. They have beaten UTEP four consecutive times, making them the only Conference USA team with that distinction. While Rice is 1-4, that includes non-conference losses to Texas, Baylor and Northwestern, who are a combined 12-3 this season. Rice was within two touchdowns in the second half of all of those games.
This past weekend they loss to SMU 42-31, who also has a winning record.
"We're 0-4 against them (starting in 2006), no one has to remind me of that," Price said. "They definitely have our number. The last four years they've beaten us and that's quite a string in this conference for anybody to achieve."
UTEP, though, is on a run of a different kind and it hopes to continue that Saturday.