KVIA reporter and weekend anchor Veronique Masterson is saying goodbye to journalism and hello to public relations.
Masterson has been with KVIA for seven years. She was initially hired at a studio camera operator and part time reporter while continuing her studies at the University of Texas at El Paso. After graduating from UTEP with bachelor's degrees in communication and French, she was promoted to full-time reporter, Good Morning El Paso Weekend anchor, then prime Weekend anchor.
She'll soon be helping to promote her alma mater, UTEP, as a public information officer.
"I've loved the experiences and people I've met and helped as a reporter and later as an anchor. I was fortunate enough to start my career in the community I grew up in," Masterson said. "This has been an amazing experience. I will forever be grateful to those who have been so kind to share their life stories with me and who unknowingly taught me life lessons in return. I'm also very thankful to all those who've helped me grow as a journalist."
Masterson also said she's proud to continue to call El Paso home, as she has for the past 13 years. She was born in Germany and is a graduate of Coronado High School.
"I've traveled plenty in my life as the daughter of an Army soldier. I can honestly say the El Paso community is unique and I'm proud to call this city home," Masterson said.

good luck in your new venture. Sad to see you leave May God bless you in everything you do
Posted by: tara rivera | May 19, 2011 at 03:27 PM
Was Is Going On At KVIA
Posted by: Pam | May 20, 2011 at 01:06 AM
I hear KVIA also lost their best editor and their only web person. Who or what's chasing them off? Thoughts??
KFOX has also lost Dena, Daniel, Monica Miri and Phil in the last two months alone. That should tell you something too. Let's discuss.
Posted by: Adrian L. | May 20, 2011 at 10:58 AM
I always thought you were the prettiest reporter on the air and your delivery has improved a hundred fold since you first started. Best wishes in your new position at UTEP. You will be missed.
Posted by: best wishes | May 25, 2011 at 03:38 PM
We wish you the best and you will be missed. You were a great asset to the news team. May God bless you in your new endeavour.
Posted by: Grace Grijalva | May 26, 2011 at 10:20 PM
I think this job will suit her much better than her previous one. Just don't revert to your old ways and get flustered when they put you on cam, Veronique. You have nothing to be nervous about. I wish you the best.
Posted by: Go Miners | June 03, 2011 at 09:36 AM
cutie
Posted by: perry | June 09, 2011 at 01:15 AM