When Brenda De Anda became news director at KVIA-TV (ABC Ch. 7) earlier this year, few people outside the TV station realized just how well qualified she was to run a TV newsroom in a border city where immigration issues, border security matters and drug cartel violence dominate the news almost every day. Of all the TV news directors in town, De Anda is perhaps the most well-suited person for a job that benefits immensely from a keen understanding of life and culture in the border region. She was born in Guadalajara, Mexico and raised in Chihuahua City. She came to El Paso at the age of 16 to attend the University of Texas at El Paso where she excelled academically and graduated with honors with degrees in both Broadcasting and Latin American Studies. "It's a different way of looking at the border culture," said De Anda of her unique perspective. Few news directors have ever been as well-positioned to lead a border TV newsroom as De Anda. "She's more likely to offer (news) consumers a better view of the border," said her boss, KVIA General Manager Kevin Lovell. "She's worth it," said Lovell, who agrees De Anda's breadth of knowledge is better than most. While many news managers choose a fast track to the top, Brenda took the time to learn every aspect of the TV news business from the bottom up. She first accepted a position as a part-time weekend audio operator and gradually made here way into the newsroom where for almost ten years she mastered just about every job in the newsroom. Staffers at KVIA know better than to complain about how hard their jobs are - Brenda knows it first hand.
Nielsen meters coming to El Paso
Starting July 3, Nielsen Media Research will be using so-called "mailable meters" on a experimental basis to gauge what El Pasoans are watching on TV. "We will be recruiting 400 households in El Paso for this test," said Anne Sain, communications specialist at Nielsen. Mailable meters are different from the "people meters" used in the top 50 television markets in the U.S. Sain said the mailable meters will measure programs a TV set is tuned to as opposed to providing viewer demographic information. Experts say the results of the meters are unlikely to change the trends that have already been established by the traditional diaries used in El Paso.
Lovell to Atkinson: Don't let the door hit ya...
The booting of Socorro Independent School District superintendent Sylvia Atkinson last week was sweet justice for KVIA General Manager Kevin Lovell who hesitated little in defending one of his ex-employees from Atkinson's wrath. Read Kevin's column on Newspaper Tree here.
Charlando with a Gringa
Lisa Degliantoni, the Editor in Chief of the El Paso Media Group and radio talk show host who was among those cast aside during last week's shuffle at KHRO-AM, is taking her show to Univision Radio's Spanish-language KBNA (FM 97.5 )/KAMA (AM 750). The new program will be called "Charlando con la Gringa", which translates to "chatting with the Anglo girl". Suave, chica.
An article in the New York Times Monday offers little to cheer about for those of us in the newspaper business. Ad revenues continue to slide and Online ad sales are soft. Read it here.
Much ado about nothing
My 19-year college son's description of talk radio as a bastion of angry old guys arguing over nothing made plenty of sense to me in the wake of last week's overheated flap over Paul Strelzin's unceremonious bumping from KHRO-AM's morning lineup in favor of conservative lapdog Greg Freyermuth. According to Arbitron, Inc., El Paso's three English-language talk radio stations - KROD (AM 600), KTSM (AM 690) and KHRO (AM 1650) - share a measly and diminishing audience of only 20,152 listeners. That's down from 23,000 a year ago. If you assume each station has a third of the audience, that equals to 6,717 listeners. That's all. Based on the Arbitron data, KHRO's audience was so small they couldn't measure it. Lesson learned: I should listen to my son more often.
Oh, BTW, thanks for the iPod, son.